First I have to state that I am not the most pleasant person in the morning especially if I haven’t had enough coffee. As previously mentioned I subcontract for another developer. She warned me the logo she was sending was awful. Well awful was a complete understatement.

Obviously the company, which had a fairly decent logo before, hired an inexperienced graphic designer or they were a friend/relative. Bad, bad idea!!! The new logo was seriously WTF! Did they look at the graphic designer’s portfolio? Or where they afraid to hurt the person’s feelings? I am of the opinion it’s your money so tell them you don’t like any of the designs. It’s perfectly okay.

Now if you don’t have the money for a logo to be designed there is nothing wrong with just text in an appropriate font. I’ll be the first to admit that designing a good logo is not the easiest of things. The reason I don’t find it’s the easiest of things is that I feel a good logo is too important to screw up.