Web Standards
If you already have a web site has it been done to the web standards and guidelines (HTML, CSS, XHTML or XML, 508)? Is it viewable, no make that usable, across all of the different browsers?
Web sites that are done according to the web standards and guidelines load quickly.
Do you know how well is your web site coded? Do you know what it looks like across the various web browsers? If you are considering other web site developers check out how well they have complied with the standards.

